Hong Kong is probably one of the most foreigner friendly Asian cities in all of the Orient. Maybe it's because of the mixing of cultures and perspectives with the English. Maybe because it's the gateway between the great China and the rest of Asia including Korea and Japan.
As low as the cultural and language barrier is between Hong Kong's native Cantonese speakers and foreigners and expats are, when it comes to business, the slightest misunderstandings lead to large and expensive problems. This holds true in printing and color copies that you need produced for your meetings, conferences, expositions and trade shows.
If you've tried working at a Kinkos to get your color copies or printing done ( see http://www.youtube.com/watch?v=fBhxbNt6hMk ), You'll experience two problems. You either have to invest your own time into doing it yourself or you have to try to get the attention of a very busy customer service person you can't really communicate with.
To resolve that problem, simply work with a team that's native English speaking. Contact http://247printingasia.com/hong-kong for delivery to Kowloon, Wan Chai, Central, Tsim Sha Tsui, and all over Hong Kong. They specialize in medium to large run printing projects like brochures, magazines, catalogs, flyers, textbooks, reports, and annual reports.
Tuesday, July 1, 2014
Wednesday, May 28, 2014
Trade Show Displays: Why Yours Sucks
Original Post: Trade Show Displays and Conversion
Ever notice that you're the last one to realize you've got snot in your nose? Ever notice that you're the last one to realize that you lost your sun glasses on top of your head? Well, the same phenomenon occurs while you spend hundreds of thousands of dollars building your custom trade show booth.
You're the last one to realize that nobody gets what you do.
Seriously. You've walked passed thousands of exhibits over your professional career and never stopped to ask for more information from that team that'd be happy to pour you a glass of wine or beer. That's because they didn't realize they were invisible either. And that's because they didn't mean anything to you.
Well, you're doing the same thing to the people who foot traffic their way by your expensive booth.You might think you're doing well because you've put up your logo in 3,000 pt text. But does your logo immediately communicate your latest marketing push or business direction? If it doesn't, how do you expect it to generate this response: "Hi, I think you might be exactly what our company was looking for."
That IS the goal, isn't it? Ask a Adwords Consultant
Your goal is to meet people you're strategically aligned with and yet you don't even communicate your mission. That's like standing on a 6 way round about intersection without even holding up a thumb to imply which way you're going.
So try a bit of messaging. Make it clear and concise. Then, edit and delete 20% of the verbage. Repeat 5 more times until you're left with two to five total words. If you're a startup in tech, try something like, "Solving monetization for apps." If you're a medical device maker try, "Artificially making organs." If you're a fashion company, try, "Durable yet sheek urban wear."
make what you do clear and 100% of the people who pass you by will either ask for more information or pass you by and not even steal a Hershey's kiss because they could immediately tell there was no alignment between you and your Adwords consultant.
Ever notice that you're the last one to realize you've got snot in your nose? Ever notice that you're the last one to realize that you lost your sun glasses on top of your head? Well, the same phenomenon occurs while you spend hundreds of thousands of dollars building your custom trade show booth.
You're the last one to realize that nobody gets what you do.
Seriously. You've walked passed thousands of exhibits over your professional career and never stopped to ask for more information from that team that'd be happy to pour you a glass of wine or beer. That's because they didn't realize they were invisible either. And that's because they didn't mean anything to you.
Well, you're doing the same thing to the people who foot traffic their way by your expensive booth.You might think you're doing well because you've put up your logo in 3,000 pt text. But does your logo immediately communicate your latest marketing push or business direction? If it doesn't, how do you expect it to generate this response: "Hi, I think you might be exactly what our company was looking for."
That IS the goal, isn't it? Ask a Adwords Consultant
Your goal is to meet people you're strategically aligned with and yet you don't even communicate your mission. That's like standing on a 6 way round about intersection without even holding up a thumb to imply which way you're going.
So try a bit of messaging. Make it clear and concise. Then, edit and delete 20% of the verbage. Repeat 5 more times until you're left with two to five total words. If you're a startup in tech, try something like, "Solving monetization for apps." If you're a medical device maker try, "Artificially making organs." If you're a fashion company, try, "Durable yet sheek urban wear."
make what you do clear and 100% of the people who pass you by will either ask for more information or pass you by and not even steal a Hershey's kiss because they could immediately tell there was no alignment between you and your Adwords consultant.
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