Top 10 Google Adsense Tips and Secrets

You ever notice how the more common sense something is, the more amazing it is on a list of secrets. If you can create a DUH!!! Factor, you've found a precious secret. So... In that spirit, I give you my most logical, common sense, DUH level google adsense tips and secrets. FYI, I am the holder of the all time engadget.com CTR for an advertiser. Ask Calacanis or Rojas about my 5% CTR.

Note: If you're planning on building an App, see:

Top 5 Ways You Get Burnt By Your IPhone App Developer in NYC and LA

Tip #1
Nobody likes ads. The last three times I clicked on a Google Ad, it was on ACCIDENT! I just clicked on a browser window behind another window and happened to click an ad! So... What you do, is what digg.com does. Put PICTURE ADS along the right side of your webpage. You'll get 400% more accidental clicks!

Tip #2
Create a community like a phpbb3 forum like MINE: http://sparkah.com and do something almost evil. Put the adsense ads in the most CLICKED ZONES of the forum. Next to the "POST REPLY" bottons. People with dirty mouse balls or a high BAC will click an ad 500% more frequently.

Tip #3
Create a community like a phpbb3 forum. People will support robin hoods. You give away secrets for free and they WILL CLICK your ads to thank you... You give away secrets for free

Tip #4
Offer free shizah on a nude simple page that says, "Here is your free blah. Thank You for SUPPORTING my website so I can get you MORE FREE STUFF!"

Tip #5
Create websites that attract high dollar click thrus. This is a grand master level process. You realize that every ad will yield you a different payout when clicked on your site. There are ads that will pay you 10 cents. Then there are ads that will pay you $35 PER CLICK!!! So... pick your battles carefully. A website about ferns will earn you pennies per click but you'll have no competition and an easy time getting to Google's Page 1. A website about cell phones will get you $5 per click but you'll have a hard time competing with the big boys out there.

Tip #6
Encourage comments and responses from the members of you PHPBB3 COMMUNITY! Every comment they make is another billboard for your adsense ads AND if you use links in the template, you'll get bonus link popularity that will quickly take you to google's page 1 again.

Tip #7
Start a youtube channel. Google Owns Youtube. Did you ever notice that when Google bought blogger, all sorts of blogspot blogs showed up on page one under every manner of query. Hint... Hint...

Tip #8
See tip #3

Tip #9
Join my marketing forum at journik.com. I'll tell you more later.

Tip #10
Start an ELGG Social Network. Every single new member dynamically creates dozens of new pages and every comment or blogpost can make hundreds of new pages for your adsense code to replicate like a bad rash.

How and Where to put adsense code in PHPBB 3 Forum Posts

First of all, If you know even a little bit of HTML you can just go into google.com/adsense and copy paste your code into the new PHPBB code. EASY! All you have to do is get the styles/prosilver/template/viewtopic_body.html file

and paste the code just above BOTH "POSTREPLY" buttons... see:
http://sparkah.com/viewtopic.php?f=2&t=10

WHY ONLY THERE?
0. because it looks tacky to have them in the home page and discourages new members.
1. because any more and it looks spammy.
2. because the POSTREPLY buttons are the most clicked in a forum... the highest likelihood that an ad will get clicked if they miss, is in the immediate viscinity.

Related: Ask an Adwords Consultant

What about a side bar?
A side bar skyscraper is useful BUT not better or more effective than two banners. I've done the comparisons on the CTR click through ratios. In some cases, they side bar IS more effective but largely due to a user clicking your site window to bring it to the front when obscured by another window. But this CT generally just annoys people. So stick with this. I'll show you my code here...

Google Adwords Consultants and Adsense Web Marketing

Here's the truth. Adwords Adsense are not viral in nature. They are strictly a linear means of converting a marketing dollar into a profit dollar. This is fundamentally against my entire philosophy of killing flocks of  birds with one stone then having that stone fall into a pond and kill every coy in that pond too. Then having all the frogs die because ... well.. you get the picture.

BUT Adwords and Adsense are absolutely necessary as a part of your entire marketing blend. WHY? for nothing more than budgetary benchmarking. If you spend 5 dollars per click through with adsense, and it took 200 cts to generate a sale, now you know that it costs $1000 per sale with an Adsense bench mark.

BUT. You also know how much your competitor is spending! That would be the guy that is one notch higher than you are for the same search result. We can take this competitive business intelligence and leverage it to make marketing extremely painful and expensive for your competitor. Then we take the same data and make it half as costly to generate the same sale... How? well... Let's Talk... see me at GOOGLE ADWORDS Consultant London San Francisco