Friday, January 2, 2009

Google Adwords Consultants and Adsense Web Marketing

Here's the truth. Adwords Adsense are not viral in nature. They are strictly a linear means of converting a marketing dollar into a profit dollar. This is fundamentally against my entire philosophy of killing flocks of  birds with one stone then having that stone fall into a pond and kill every coy in that pond too. Then having all the frogs die because ... well.. you get the picture.

BUT Adwords and Adsense are absolutely necessary as a part of your entire marketing blend. WHY? for nothing more than budgetary benchmarking. If you spend 5 dollars per click through with adsense, and it took 200 cts to generate a sale, now you know that it costs $1000 per sale with an Adsense bench mark.

BUT. You also know how much your competitor is spending! That would be the guy that is one notch higher than you are for the same search result. We can take this competitive business intelligence and leverage it to make marketing extremely painful and expensive for your competitor. Then we take the same data and make it half as costly to generate the same sale... How? well... Let's Talk... see me at GOOGLE ADWORDS Consultant London San Francisco

2 comments:

  1. Interesting stuff man, I too am trying to get my blog more popular.

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  2. Adwords will work only you have to know where to market and DON'T listen to the Adwords Marketing Team as they try to sell you more advertising where you have no ideas where the adv goes! Stick to your budget and review it weekly. You can spend easy as $500 within a week without knowing where the adv is so know what is going on before you create a adv campaigns.

    http://www.facebook.com/WaynesWorldStudioMediaProduction

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