Monday, January 5, 2009

Shocking Volkswagen Viral Video - VW Suicide Bomber



So VW claims this was an unauthorize work by two creatives trying to make a name for themselves, Lee and Dan in London, at the expense of VW's sterling reputation. According to the Guardian UK, the creative team claims to have spent 40,000 GBP but will not disclose the source of their funding. Once tracked down, the director of the project, Stuart Fryer argued that the cost was closer to 400,000 GBP.

After stating that Volkswagen was pursuing legal action to claim damages for PR reasons, they state that they cannot find the two original film makers at leeanddan.com .

What does this tell you? To ask questions of discuss the strategic application of this approach for your own campaign, see me at http://sparkah.com !

No comments:

Post a Comment

Dangerous Viral Marketing Strategies and New Media Tips: