If you understand how old and where a registered user of your website lives, then you will be able to custom target location based marketing and or educational programs for them. Here's an example, lets say you sell ankle splints. Since this is day one of the new year and I am hanging out in Library Square Bar in Vancouver, there are tons of people slipping and spraining their ankles here.
Since you are an intuitive genius, you know where I'm going with this. If you have demographic data including location and age, you will be able to target your messages to maximize relevancy and minimize invasive advertising. You will only send a special slip fall email to the members of your website who live in vancouver, seattle, ottowa, the new england states, etc.
Lets imagine you own a chain of psychology clinics. If there is a traumatic event in a part of colorado, you will be able to pinpoint the members of your website who live local to that even and ask for their participation in calling the local news agencies to set up a televised support session.
YOU MUST KNOW every personal detail about your users as you can.
HOW to elicit personal demographic data willingly, the best practices.
OK, all you big wig CEO's who get million dollar severances can tune back in. Never, never, never require personal demographic data without a direct EXPLICITLY DIRECT benefit for the user. You cannot build confidence in your self, website, agenda, etc by making your market feel compromised for something they want. In otherwise... NEVER say, "give me your email address and I will give you a treasure map to your dream car."
The kosher version of this is, "Give me your email address so that I can tell you when I am done with my blog post that will show you where to get your treasure map to your dream car."
YOU MUST SHOW direct relevancy.
If you ask for age and gender, make it a no brainer for your website members to see how it benefits them. How could surrendering age and gender possibly benefit a user. What is the most priceless thing for most humans? A passionate relationship! In the same way a dating website makes it clear that age and gender divulsion will help you get laid, in a niche industry, if there are women here online... I want to know how old they are and I want them to know how old I am. This is the most gutteral example I could think of. But the principle remains. Make every piece of data you ask for DIRECTLY of valuable to your websites' user base.
One more example so you get the import of this issue. Even if you have a website on... oh, i dont know... selling car parts. You want location information because maybe you will find that you have a strong concentration of users in the San Diego Area. Well... you would be smart to use that information to host a private site members only hosted bar party after the San Diego Auto Show.
But since you asked where your members live, They must see that if there is ANOTHER 1976 Camero fan anywhere within 60 miles of them, by revealing their own address, they have access to the 1976 camero club. Imagine if there was a 29 year old tall bombshell in Del Mar, CA who needed your extra camero radiator AND help installing it!
You MUST follow the policy: "If its good for the goose its good for the gander!" Make every piece of data that will pinpoint your marketing efforts and dollars intrinsically beneficial to the person submitting that data.
Now, you can create an empire.
This data is best requested and recorded via a software called ELGG. It's free. For help installing it from a elgg installer or elgg programmer... which may cost a few pennies... ask your questions at http://sparkah.com
Questions or comments about data mining and elgg??? http://sparkah.com/viewtopic.php?f=2&t=10
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