Now that you know where to start your viral marketing architecture... you go where there are the most fish and fewest fishermen (huh? see last blogpost) how do you grease personal information from each of your nameless, faceless, placeless subscribers and website visitors?
You already know why it is crucial to have a personal relationship with each visitor from the first post here.
Without boring you with the database application and business intelligence mining applications of what I'm about to tell you, hang on, if you dont already know why you will need the following data.
In order of easiest to gather to hardest to gather, the data you will need from each visitor is,
email
sex
country
state
city
birth year
birth month
birth month
birth date
real name
phone number
credit card number
email addresses of friends
location of friends
If you are not a hard seasoned veteran business school exec, all of this information may seem invasive. You aint seen nuttin yet.
Even before we get most of this information, we will have the name of each visitor's ISP, web browsing habits, know what website they went to after they leave yours, every single time each person visits and for how long each time. We will know what size monitor they have, what OS they are running, and if they are on a PC, MAC or LINUX box.
Heck, we will even know if they are visiting your site from within a cubicle during their officing hours. Believe me. You will have to know all this data to maximize your marketing success likelihood. I will explain the beauty of BI data mining to pinpoint marketing a bit later.
For now... since the easiest contact data to gather is an email address... Start a groups.google.com account. DO NOT USE YAHOO. Yahoo breaks the url link tags making it hard for google to find you. If you use google, well, it wont be so tough for google to find you.
Now... how do you get people to give up their email address? It's called BONUSES and NOT Bait and Switch. An example of bait and switch is when you create an ongoing series of how to blog posts like these and then when we get to the climax, I require that you enter your email for the last key blog post. THAT is not cool.
You want to build rapport and support. NOT an adversarial relationship. So... what you do is deliver value consistently as promised. Whatever you are selling or marketing, ask yourself why you feel what you do is valuable. Then talk about it in a way that is entertaining, valuable, and memorable to your market. Finally, when you are done with a series on a topic, simply say,
"To be notified directly to your personal email when we begin our next series, Please go to mysite.com"
Be direct about requiring their email address. Being shy about it makes you look sneaky. Now lets talk about how to gather the other key personal information and why it is crucial to yourviral marketing success.
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