Top 10 Google Adsense Tips and Secrets

You ever notice how the more common sense something is, the more amazing it is on a list of secrets. If you can create a DUH!!! Factor, you've found a precious secret. So... In that spirit, I give you my most logical, common sense, DUH level google adsense tips and secrets. FYI, I am the holder of the all time engadget.com CTR for an advertiser. Ask Calacanis or Rojas about my 5% CTR.

Note: If you're planning on building an App, see:

Top 5 Ways You Get Burnt By Your IPhone App Developer in NYC and LA

Tip #1
Nobody likes ads. The last three times I clicked on a Google Ad, it was on ACCIDENT! I just clicked on a browser window behind another window and happened to click an ad! So... What you do, is what digg.com does. Put PICTURE ADS along the right side of your webpage. You'll get 400% more accidental clicks!

Tip #2
Create a community like a phpbb3 forum like MINE: http://sparkah.com and do something almost evil. Put the adsense ads in the most CLICKED ZONES of the forum. Next to the "POST REPLY" bottons. People with dirty mouse balls or a high BAC will click an ad 500% more frequently.

Tip #3
Create a community like a phpbb3 forum. People will support robin hoods. You give away secrets for free and they WILL CLICK your ads to thank you... You give away secrets for free

Tip #4
Offer free shizah on a nude simple page that says, "Here is your free blah. Thank You for SUPPORTING my website so I can get you MORE FREE STUFF!"

Tip #5
Create websites that attract high dollar click thrus. This is a grand master level process. You realize that every ad will yield you a different payout when clicked on your site. There are ads that will pay you 10 cents. Then there are ads that will pay you $35 PER CLICK!!! So... pick your battles carefully. A website about ferns will earn you pennies per click but you'll have no competition and an easy time getting to Google's Page 1. A website about cell phones will get you $5 per click but you'll have a hard time competing with the big boys out there.

Tip #6
Encourage comments and responses from the members of you PHPBB3 COMMUNITY! Every comment they make is another billboard for your adsense ads AND if you use links in the template, you'll get bonus link popularity that will quickly take you to google's page 1 again.

Tip #7
Start a youtube channel. Google Owns Youtube. Did you ever notice that when Google bought blogger, all sorts of blogspot blogs showed up on page one under every manner of query. Hint... Hint...

Tip #8
See tip #3

Tip #9
Join my marketing forum at journik.com. I'll tell you more later.

Tip #10
Start an ELGG Social Network. Every single new member dynamically creates dozens of new pages and every comment or blogpost can make hundreds of new pages for your adsense code to replicate like a bad rash.

Shocking Volkswagen Viral Video - VW Suicide Bomber

So VW claims this was an unauthorize work by two creatives trying to make a name for themselves, Lee and Dan in London, at the expense of VW's sterling reputation. According to the Guardian UK, the creative team claims to have spent 40,000 GBP but will not disclose the source of their funding. Once tracked down, the director of the project, Stuart Fryer argued that the cost was closer to 400,000 GBP.

After stating that Volkswagen was pursuing legal action to claim damages for PR reasons, they state that they cannot find the two original film makers at leeanddan.com .

What does this tell you? To ask questions of discuss the strategic application of this approach for your own campaign, see me at http://sparkah.com !

Grand Master Style Sheet

So far, we've established in our last blog posts how to begin architecting a web viral marketing strategy. You will notice that we haven't even touched content development or marketing creative. This is because your infrastructure must be in place before you spend a single penny on the actually marketing pieces.

Before we get too far. You and I both know that since you have a collection of email addresses, you really should put it to good use. Make sure that you do NOT use these email addresses for anything self serving YET! I MEAN IT! NOTHING!

Each email must only deliver the promised notice of a new educational or entertainment series on the related to the market you are targeting. Basically, what we are doing is creating the most friendly open free range mulching grounds. This is the grand master of all processes.

Then, at a rate of about 2x a month, offer valuable unique NON SELF SERVING EMAILS. What ever your industry, i'm sure that you have some tidbit that will make you look like a omniscient oracle. Give value in short emails. 

Once you have over 2000 email addresses where you have built up a strong credibility base and good will. You can now start collecting the truly valuable online demographic data. Install an open source facebook clone web application called elgg. With elgg... you will be able to get your users to get YOU each other's demographic data.

In other words, two users will communicate about a video or how to doc or blog post or email you sent out. One user will ask another user what his/her real name is, age, location, etc. And now that they are grazing on your fields, you become the de facto beneficiary of all this valuable data. 

But don't get me wrong. For a long term success, you must never fleece your citizenry. Even when you milk them, make sure they enjoy it. I'll explain how to build in mutually beneficial ecosystems online next... 

To ask questions about collecting demographic data.

First rule of web viral marketing. Create your own interwebs.

This is rule number one. In order for you to have maximum success potential on any and all web marketing campaign, you MUST create your own interwebs. 

I know. Thats a dumb word. But if you dont, you are even dumberer.

This is why. If you amass a million subscribers in youtube, get to page one of google under any and all key words, have a huge network of friends in digg, but don't have your very own intimate relationship with the people you've build into following you, then you are dating the most sexy person in the world through a surrogate and proxy.

Think about it. You have all these people. You have all these relationships. BUT do you know anyone's real name? Anyone's real geographic location? Demographic? What about a simple email address? 

This is all 100% ABSOLUTELY important. If google changes it's algorythm, youtube disables viewer hijacking, and digg shuts you out for being a spammer... what do you have left?

So then how to gather personal contact information from your subscribers? Let see... 
To ask questions about this post see:  http://sparkah.com/viewtopic.php?f=2&t=6