Advertising Secrets: Print Shop vs Facebook Ads

Direct Mail is cheaper then most clicks from Facebook Advertising. It's a fact. But that's not where the real value lies. Facebook, Twitter, Instagram, Snapchat, Whatsapp, and other advertising might only cost you $0.35 cents a click but 99% of those clicks will be accidental or competitors causing fraudulent clicking. So that makes the actual cost per click or CPC $35! If you need 200 clicks for one conversion, your total cost per conversion is $7000!

Does that make any sense at all?

How Do I Get Customer With Printing?

Glad you asked. The main difference between printing with a pro print shop vs advertising on a social network is recurring value. The timelines in Social Media Marketing move so fast, you may as well be advertising in a flash flood during a tsunami. Nobody will remember you.
Printed collateral is very different. If you publish trade reference materials, evergreen references like industry codes, websites, shortcuts to apps and programs, or anything that we use often enough to keep looking up in Google, you've earned a permanent spot on a desktop. You might even get wall placement.
Think about what that means.
You'll be visible to everybody in the office and they will all see your branding and contact for months after months.
That's extremely powerful remarketing with printing.