Saturday, August 13, 2016

Marketing Secrets for Seals, Rubber, Gaskets, and Machine Parts

B2B Products are a huge market. There's very little competition compared to B2C markets. Especially when you look at Google Adwords or Search Marketing, the cost to advertise machine parts and replacement parts is much lower than retail items.
Take for instance seals, gaskets, and replacement parts manufactured in Asia.
In Facebook, you have precise demographics for placing advertisements to target Factory Operations Managers and COOs. In Google, you can place Google Adwords ads that target precise keywords that B2B buyers would search for. So reaching buyers is simple.
The problem is that as an advertising agency, finding these types of niche clients is not. But there's a way. Industrial trade shows and fairs. If you attend machine and automation trade shows, it's very simple to meet dozens of different types of businesses. There are manufacturers of very expensive factory parts and OEM dealers for every industry.
The main industries you'll find include:
What Industries Have the Cheapest CPC?
1. Engineering
2. Packaging
3. Material Handling
4. Logistics
5. Plastics
6. Fabrication
If you want to be over efficient, you don't even have to go to an expo. You can just download their exhibitor list. After doing a little bit of research, you'll find plenty of clients.

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